Nowhere in this blog does it mention what the business actually does, which is always a red flag. I've seen plenty of stripe bashing posts on HN that end up with the business being in newsletter scams or adult content.
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Business networking, local ISP, card payment solutions, basically. Given the blog posts about cPanel and Outlook, it tracks.
I note that the blogger lives in a small town in the South Island, so likely is focused on the local market.
I checked the DNS records, then the Companies Office register of all companies the blogger is a director and/or shareholder of.
And it's his personal blog considering it's on the domain name of <first-name>.<country-code>.
Not sure why you're so certain that it must be a dubious company.