Has anyone ever just called them 'Wise'? Every single mention is 'Wise (formerly TransferWise)' like it's part of their legal entity name. Their CEO probably introduces himself as 'CEO of Wise (formerly TransferWise)'.
I didn't sign up with them until they rebranded to "Wise", so that's what I call them. If this article just called them "TransferWise", I doubt I would have known it was the same as the Wise I use.