Affinity Studio now free

I used Affinity for several years, so to add some background here:

Serif is the company that originally built this software.

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2014–2024

Serif developed the Affinity suite, a collection of three independent desktop apps sold with a one-time payment model:

- Affinity Designer: vector graphic design (Adobe Illustrator equivalent)

- Affinity Photo: digital image editing (Adobe Photoshop equivalent)

- Affinity Publisher: print and layout design (Adobe InDesign equivalent)

They were solid, professional tools without subscriptions like Adobe, a big reason why many designers loved them.

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2024

Canva acquired Serif.

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2025 (today)

The product has been relaunched. The three apps are now merged into a single app, simply called Affinity, and it follows a freemium model.

From what I’ve tested, you need a Canva account to download and open the app (you can opt out of some telemetry during setup).

The new app has four tabs:

- Vector: formerly Affinity Designer

- Pixel: formerly Affinity Photo

- Layout: formerly Affinity Publisher

- Canva AI: a new, paid AI-powered section

Screenshot https://imgur.com/a/h1S6fcK

Hope can help!

I realize that money rules everything but I find it so confusing that so many companies will spend a decade building a great product and then just exit with full knowledge that it will be the inevitable end of the relevance of their work.

You might think that some founders somewhere out there would be motivated by some level of ego to say “no, I won’t sell out, I built this amazing thing and the highest bidder owner will milk it dry.”

But no, in technology the cult of the exit rules all. The end goal isn’t to build something great that last, putting food on the table for the long term. the end goal is to sell to the highest possible bid capitalist leech and move on to the next one.

Because it’s not inevitable. I know it’s the fashion on HN to say it’s inevitable, but it’s not, and if it were, then it would be inevitable for all companies, including those who didn’t exit, which would mean those companies would fold, which would make it a capitalism problem, not a “founders exit” problem.

Either way, trying to place blame on individual people is kind of silly.