Apple reports fourth quarter results

> Make products people want and they buy, ignore them, and they don't.

What does this even mean? When I went to my local Apple Store to see the iPhone air in person (to decide if it was right for me, which it was), they had a line out the door for people who wanted to buy new phones. Their Mac business is very healthy since introducing their own silicon. Everyone in the Bay Area (skewed, I know) has AirPods on the train or at the grocery store.

AirPods are certainly super popular, but I can't think of many places that are extreme outliers in almost every category like the Bay Area. A lot of startups have failed assuming their business that worked for Bay Area customers would work elsewhere.

This is true but airpods is a bad example. They are a runaway success. Estimates are they did around $25bn of revenue in the last year. For context the highest annual revenue Bose ever did was $4bn (since declined). Sonos does something like $1.5bn. If Airpods was a standalone company it would be one of the biggest consumer hardware companies in the world.