Affinity Studio now free

It's a smart approach imo. They had to get a subscription somehow to support AI features which they need to compete (just usage cost wise you can't do that on a one time fee license).

But since they promised not to go subscription when they got acquired by Canva, making it free with AI as the subscription is a clever solution to not break their promise while still introducing a subscription model.

I think their bet is enough people will want the AI, which I think is correct.

As a long time Affinity user, first reaction was: "see, there is the subscription", but on second thought, fair enough, well played. I'll probably get the AI subscription as well.

I do wonder if over time more features will go into that premium plan, but we'll see.

Edit: It seems like some of the AI stuff runs on device, they are not very clear about what does or doesn't. That makes me change my opinion a bit, as that's just straight up a freemium subscription model.

I think there are a lot of people like me who use it occasionally and won't bother with AI nor a subscription. To me this is a bad sign, as free is unsustainable. It's only a matter of time before they look at their metrics and realize "oh look, we have all these casual users who only use the free stuff, that's a new source of revenue!" at which point either the subscription now covers the app, or worse, they steal your shit for "AI training."

Hell, has anyone looked at the EULA for this "free" product? Maybe it's already doing that.

> Free is unsustainable

This is not necessarily true when the free product is a sales funnel.

Canva's business model is not "desktop design application" but giving away these tools creates goodwill in the design community and gives them exposure and a lower-friction conversion funnel towards their actual paid products.

Since they're desktop apps, there's very little cost to them for the free users who never convert (unlike Figma or other cloud-based products that have operational/bandwidth costs for all users).

I think a lot of the frustration seen here is that while Canva's business model is not "desktop design application" that Serif's (the previous company) business model was. Serif was something of the last one standing selling "desktop design applications" with that aligned to the incentives of "selling desktop design applications". With Serif bought by Canva and moving to a subscription model like all the other remaining tools, there is no one left with "selling desktop design applications" as a business model. That seems long-term unsustainable if your interest is "desktop design applications" that do their jobs well with few upsells to long-term subscriptions. The unsustainability that leads to upsells and subscription paywalls only generally ever get worse over time, because users of the free part aren't the desired customer.