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Affinity Studio now free

(www.affinity.studio)
1203 points dagmx | 3 comments | | HN request time: 0.623s | source
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codeptualize ◴[] No.45761737[source]
It's a smart approach imo. They had to get a subscription somehow to support AI features which they need to compete (just usage cost wise you can't do that on a one time fee license).

But since they promised not to go subscription when they got acquired by Canva, making it free with AI as the subscription is a clever solution to not break their promise while still introducing a subscription model.

I think their bet is enough people will want the AI, which I think is correct.

As a long time Affinity user, first reaction was: "see, there is the subscription", but on second thought, fair enough, well played. I'll probably get the AI subscription as well.

I do wonder if over time more features will go into that premium plan, but we'll see.

Edit: It seems like some of the AI stuff runs on device, they are not very clear about what does or doesn't. That makes me change my opinion a bit, as that's just straight up a freemium subscription model.

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1. bigbuppo ◴[] No.45763020[source]
It's smart only if their business goal is to lose every single customer they had specifically because it wasn't subscription software and didn't have the AI junk that their customers specifically did not want.
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2. spiderice ◴[] No.45763125[source]
Yeah I'm not sure throwing away their single advantage (that's not hyperbole) over Adobe is a smart play
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3. bigbuppo ◴[] No.45772987[source]
The DTP app actually does something that neither InDesign nor Quark handles properly, but it's something so specific I would dox myself if I mentioned it.