I'm confused...this is not the same as Affinity Studio from Serif? Or it is?
Their website shows something new: https://affinity.serif.com/en-gb/
replies(3):
https://affinity.serif.com/en-us/about/
Also there is no link anywhere for downloading their products.
The current site seems to what OP has posted: affinity.studio
Strange choice to keep the old site up and running, and to complicate things the old site is the top result when searched.