So it falls on those misusing the data, unless you knew it would be misused but collected it anyway.
Golden rule: Don't need the data? Don't collect it.
I would not classify Cambridge Analytica as research. They were a data broker that used the data for political polling.
> The New York Times and The Observer reported that the company had acquired and used personal data about Facebook users from an external researcher who had told Facebook he was collecting it for academic purposes.
[1] https://www.techpolicy.press/x-polls-skew-political-realitie...
The data was collected through an app called "This Is Your Digital Life", developed by data scientist Aleksandr Kogan and his company Global Science Research in 2013.[2] The app consisted of a series of questions to build psychological profiles on users, and collected the personal data of the users' Facebook friends via Facebook's Open Graph platform.[2] The app harvested the data of up to 87 million Facebook profiles
so even it was happening today, whatever he did is irrelevant to EU/DSA unless they plan to chase everybody across the globe. somewhat like ofcom going after 4chan
https://en.wikipedia.org/wiki/2024_Romanian_presidential_ele...
> Max Schrems: “We even run cross-border criminal procedures for stolen bikes, so we hope that the public prosecutor also takes action when the personal data of billions of people was stolen – as has been confirmed by multiple authorities.”
[0] https://noyb.eu/en/criminal-complaint-against-facial-recogni...
Like pepe the frog memes
This person went really quickly from unknown to anyone not into politics, to incredibly popular within a targeted media bubble and still unknown to anyone unfamiliar with that bubble.