They listened to their internal staff and stakeholders and public pressure, and did terminated the contract instead of ignoring it or doubling down.
That is a good thing.
"Some" ... Microsoft's chief executive was involved in cementing a collaboration for a secret military / intelligence project with an AI component, to spy on people against whom a genocide is ongoing by their colonial occupiers. This only "ended" when the public became aware of it, for political and (possibly) legal reasons, clearly indicating that they would have continued with "business as usual" if the public hadn't become aware of it. What other Israeli projects are Microsoft hiding and supporting, that possibly aids Israel's genocide, is what concerns me ...
you have a very narrow historical lens if you think a DSA conference in 2021 is the only place that has treated allegations of genocide seriously.
I'd recommend reading through [0] which has a very nice chronological timeline.
for example, way back in 1982 the UN General Assembly voted to declare the Sabra and Shatila massacre [1] an act of genocide. it was carried out against a Palestinian refugee camp in Lebanon, by a militia allied with the Israeli military, and during the Israeli invasion of Lebanon:
> In February 1983, an independent commission chaired by Irish diplomat Seán MacBride, assistant to the Secretary-General of the United Nations, concluded that the IDF, as the then occupying power over Sabra and Shatila, bore responsibility for the militia's massacre. The commission also stated that the massacre was a form of genocide.
there's also a long history of "well...it's not genocide, because genocide only comes from the Geno region of Nazi Germany, everything else is sparkling ethnic cleansing" type of rhetoric:
> At the UN-backed 2001 Durban Conference Against Racism, the majority of delegates approved a declaration that accused Israel of being a "racist apartheid state" guilty of "war crimes, acts of genocide and ethnic cleansing". Reed Brody, the then-executive director of Human Rights Watch, criticised the declaration, arguing that "Israel has committed serious crimes against Palestinian people but it is simply not accurate to use the word genocide", while Claudio Cordone, a spokesman for Amnesty International, stated that "we are not ready to make the assertion that Israel is engaged in genocide"
0: https://en.wikipedia.org/wiki/Palestinian_genocide_accusatio...