Valve confirms credit card companies pressured it to delist certain adult games

Why do payment processors do stuff like this? Is there some regulation that requires them to? I get that they don't want to process fraudulent transactions, but I'd think the response to a higher percentage of fraud from some industry would be to charge them more. It doesn't make sense to me why they would be concerned about the content of games, as long as everything is legal and the parties concerned aren't subject to sanctions.

Some of these games seem completely abhorrent, and probably illegal in more restrictive jurisdictions, but not the United States. And I've not seen any suggestion they're funding terrorism or something. So I'm perplexed.

One factor is the ongoing campaigns from number of moral crusading groups who lobby them to cut off payment processing for things they don't approve of. NCOSE has been working for decades on the project, and targeting credit card companies has been a successful tactic for them for a decade or so.

[1] https://www.eff.org/deeplinks/2020/12/visa-and-mastercard-ar...

[2] https://www.newsweek.com/why-visa-mastercard-being-blamed-on...

[3] https://scholarworks.iu.edu/dspace/bitstreams/761eb6c3-9377-...

Targeting them with what?

What could possibly hold enough leverage that Visa would jeopardize their sweet gig as an ideology-neutral, essential piece of American infrastructure siphoning 1-2% off of every dollar of consumer spending?