The article doesn't actually explain the "why", which severely undercuts the existence of the "how" list.
It's fine to go do other things with your precious time instead.
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Unless you are building an AI startup furiously searching for PMF before your runway expires, I don't see the urgency.
What is an "AI startup"? If you add a chatbot do your product, are you an "AI startup"? Does "startup" require having no moat? Can you be an established stable business that loses everything to a startup that leapfrogs your tech, AltaVista?