Huh, a bit like "adult-content" filters that would censor Scunthorpe or Wikipedia articles about genitals, maybe Cloudflare saw a market to sell protection for donkeys who can't protect their webapps from getting request-injected.
If Cloudflare had a default rule that made it impossible to write that string on any site with their WAF, wouldn't this be a lot more widespread? Much more likely someone entered a bad rule into Cloudflare, or Cloudflare isn't involved in that rule at all.
I think you can fairly criticise WAF products and the people who advocate for them (and created the need for them) but I don't think the CF team responsible can really be singled out.