The product looks pretty great though.
Odds seem high. “Solve all the problems” can mean “solve all the valuable problems.”
Runway’s biggest obstacle is not scientific. They have to convince VCs to not index on all AI startups - a historically winning strategy in finance - and instead focus capital on the two leaders in any race, at any cost, because 5x $200m investments will fail by being not enough money instead of too much. Runway needs billions of dollars to do what they are doing!
Motion capture is animation. It’s taking the input and deciding what to include, what to ignore, what to emphasize and what to fabricate.
Blindly applying inputs without a creative person in the middle making decisions will result in garbage.
For example. You don’t want background or non speaking characters distracting from the focus of a scene, but you can’t have the static either. How they react creates an emotional impression and therefore needs to be considered.
These tools are just tools. It’s akin to saying LLMs have replaced authors. Total rubbish.
These types of phrases should be filterable.
Imagine changing forever
This changes everything
Nothing will ever be the same
Everything has changed
Everything’s disrupted
Gone are the days of how it used to be
Nothing will be the same after you see this
Just tacky hooks to keep people reading.