The man who killed Google Search?

Anybody have a better title? 'Better' here means (1) less baity; (2) more accurate and neutral; and (3) preferably a representative phrase from the article itself.

"The man who killed Google Search" is too baity. See the 'unless' in https://news.ycombinator.com/newsguidelines.html: "Please use the original title, unless it is misleading or linkbait"

Edit (since there are objections): I'm not taking a position for or against the article; I haven't read it. This is just bog-standard HN moderation regarding titles. I skimmed the article looking for a representative phrase and couldn't find one on first pass. That is rather unusual and when it happens I sometimes ask the community for help.

Edit 2: since there's no consensus on this I'm just going to reify that fact via the trailing-question-mark trick and call it a day.

"Linkbait" implies it's hyperbole, but I would argue that the headline is a perfect description of the argument being made here.

Linkbait is about using tricks to grab attention rather than providing neutral information. Hyperbole is only one way to do that.

In this case "The man who" is a linkbait trope and "killed" is a sensational attention-grabby word. Composing them into "the man who killed" is linkbait.