Understanding the dynamics is great, and we can learn from that, and apply it to other situations.
As for who to blame for something a company does, shouldn't outsiders blame the entire company? That's our interface, and also how we can hold the company accountable for its collective behavior.
It's also a defense against scapegoating: it wasn't just one person who made a unilateral decision, and everyone else -- up to and including the board, as well as down the tree, to those who knew and could walk and/or whistleblow -- was totally powerless. The company as an entity is responsible, and a lot of individuals were key or complicit.
No, I firmly believe that this level of indirection over-diffuses responsibility in a way that enables the malfeseance we're observing.
It's a social dark pattern that I'm keen to identify and disrupt.
The company should be held responsible for bad actions AND so should the individuals.