"No, it's less effort than that"

Hmmm it doesn’t seem unreasonable in that context? You’re really asking people to work more effectively, to accomplish the same amount of work more quickly.

It’s like asking sales people what their quota should be. They pick a number that is no-brainer hittable, because there is a lot of complexity and many unknown variables in getting deals signed, so to prevent looking bad they’ll pad their number. But their no-brainer number is below what the business needs.

So you tell them their quota is going to be a bit higher. They’ll have to stretch to hit it.

And it’s even MORE important since their comp is DIRECTLY tied to hitting that number.

And yet sales people aren’t writing article after article about how self-set quotas are sacrosanct, should only settable by sales people themselves, and how clueless management is to try to get more performance above the no-brainer target.

It’s fun to think you’re special and easy to do when you’re paid a shitload of money.

It is very much unlike operating an established manufacturing facility. But, about two thirds of dev work has a lot of parallels with creating a new manufacturing facility that manufactures a new kind of thing using new materials and techniques. The primary parallel is that a new facility requires a lot of discovery. Whereas if operating an existing facility constantly required a lot of discovery that disrupted operations it is likely the business team would pivot to something more lucrative.

Sadly most developers work in companies that have a manufacturing management system, which is inappropriate for managing development work, primarily because of pressure+timeline patterns typically applied via silo on silo kingdom building.