When Walmart started taking over consumer goods, everyone thought small business was dead. All that was really died was the general store, and we saw a rise in boutique storefronts. Depending on their niche, people craved more than the lowest common denominator that Walmart provided, and these small businesses filled a need. I've long held that social media is following a similar trend. Much like Shopify, the next wave of businesses will enable companies to run communities that feel, as the article puts it, "smol." Discord is a great example of this.
replies(4):