To me the biggest difference between the "old" internet and current web is the advertising. It is not just the adds that are so much more prevalent, the web sites are designed to be visually appealing and that detracts from any content that might be there. "Old" internet had information and links to other information. "New" internet is all about facade with little content, just a title here, picture there, short video to grab attention and then hopefully serve as many adds as possible without (or before) turning you away.
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