The Internet today feels like a big box strip mall in suburbia. While visiting my home town, I looked for a local, independent hardware store. There was only Home Depot and Lowe's. Then I realize how few independent businesses were left.
On the Internet, you have Google, Amazon, Reddit, Facebook, Twitter. Much of the good content is hidden in their secret gardens (Facebook, Twitter, and increasingly Reddit).
Discovery needs to be reimagined. Google search directs traffic but now everyone has a SEO manager to get their site to the top. If we want to see the Internet like before, original content needs to be prioritized over content like Pinterest, without needing to do anything special.
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