Corporate interest in the internet is going to shrink when people stop wanting data silos, and instead want open data storage with some programmable layer on top and nothing else. Corporate interest is high now only because of the exploitable future, but when it's found that the future is a bunch of open generic data tables and virtual machine on top, it's going to have a hard time competing with that. If Facebook, Google, and Amazon were all forced to use an open data storage system to house all their user data or become obsolete they would quickly become obsolete because advertisers would access it directly instead of paying them.